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Miamism Blog - Thanks Roy Llera

by: Ines.Hegedus-Garcia on July 25, 2007 22:49:55     12 comments »

Lately, I have been asked how I got into blogging and I thought this was an answer that deserved a post.

It was Roy Llera, our family photographer that first mentioned blogging to me.  Roy has been doing our family portraits for years and also does our business shots.  He is local, he is good and it doesn't hurt that he's a great guy.

We had done some family shots at the beach and Roy suggested doing some photographs of "Rick & Ines" just in case we decided to use them, heck we were there already, might as well.  When I got the proofs I thought they looked a bit too romantic and not professional enough and asked Roy to do studio pictures as well.  Roy rolled his eyes and made the appointment. 

RickandInes06_beach_background_color.jpg

When picking up those stiff studio pix Roy asked (probably not in these exact words but bear with me)

"In your marketing, don't you want to portray yourselves in those pictures?  Don't you want people to know what you are about?  Why would it bother you if the picture portrayed you as being happy and in love?"

That was like a big rock had dropped on our heads from above.

Then he asked if we had heard of "blogging" - I said "WHAT??....how do you spell it?"

He explained briefly that blogging was like a daily journal where we could write about our daily business and our involvement in the community, show pictures of Rick coaching little league, The local Heidi Hewes Chapter events, a family moving into their new Miami Shores home.  Where we could be down to earth and show our real human side to our customers.

That's all it took folks.   I went home and started doing some research.....started puting thoughts on paper, I mean blog.....and less than a year later MIAMISM.com was born.

I am so grateful to Roy Llera for the idea and for giving me that push to change our marketing and our boring static website.  So go check out Roy Llera's website and blog,  they are fantastic and he is THE BOMB!

Roy Llera's studio is located at 11510 NE 2nd Avenue  in Miami and his telephone number is (305) 759-2600

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Comment from: Mariana [Visitor] Email · http://SpringsRealtyScoop.com

How true! The "standard" agent photos do not work any more. Like blogging, people want to see the real you.

PermalinkPermalink July 26, 2007 13:51:59
Comment from: Ines [Member] Email

RickandInes06_square_color.jpg  Mariana - what's funny about our current picture (which is a close-up version of the one above) is that some kids see us and call us the "whoosh couple" because of the wind....is that hilarious?


 

PermalinkPermalink July 26, 2007 16:30:39
Comment from: caleb Mardini [Visitor] Email
This is a FABULOUS POST! Thank you for sharing I love it. I love the picture too. I think it is Soo appropriate for your marketing. Anyone who doesn't like it just isn't the right fit.
PermalinkPermalink July 26, 2007 20:38:53
Comment from: Ines [Member] Email
Hi Caleb!! So nice to have you visiting - thanks so much. It's so funny to look back how it all got started and it WAS questioning the type of photo for our marketing. (and now that you have met us both, you know it works).
PermalinkPermalink July 26, 2007 22:40:00
Comment from: Jennifer Wilson - Agent Solutions [Visitor] Email · http://www.agentsolutions.ca/blog

Great post Ines. Roy is definately right. I think it's important to show the "real" you in your photos so people can indentify with you and feel like they know you, in a way.


Your pictures are fun and very welcoming. Thanks for sharing.

PermalinkPermalink July 27, 2007 12:25:15
Comment from: Ines [Member] Email
Jennifer - that makes sense now after blogging for nearly a year. But it's curious to think that it wasn't that clear then. Our whole real estate marketing has changed and for the better, I must add.
PermalinkPermalink July 27, 2007 14:40:47
Comment from: Chad [Visitor] Email · http://www.illuminataestate.com

Hi there!


I know your concern about the need for a "professional" presentation


of one's self.  Yet I have been told the photo I now use permantly is


one that say's "get to know me, I'm approachable".  As I think your


photo with Rick also gives that message.


 


Keep up the great work!

PermalinkPermalink July 27, 2007 17:31:20
Comment from: Roy Llera [Visitor] Email · http://www.royllera.com

Hi Ines and Rick,


I feel like the Dad telling the kids to eat their veggies and then eating a steak and drinking a beer...


You have created what is the most dynamic marketing tool available to us in our time! I trust that it has added to your personal and professional lives.


It's amazing, I shared with you a seed that you planted, watered and provide the sunshine...now look at your garden!


Ironically, I started a new Blog devoted to my passion for Cuba, www.aglimpseofcuba.blogspot.com earlier this month. It has been a labor of love...take a look!


In the meantime, thanks for the seeds, fertilizer and weed killer...now to tend to my other garden!


 

PermalinkPermalink July 28, 2007 10:05:57
Comment from: Ines [Member] Email
Roy - I am so thankful for that seed because it has opened the creative world of marketing for me....and you know how important that is. This architect has been trapped in the body of a Realtor and could not find a creative outlet until now.....for that I thank you (AGAIN).

Your Cuba Blog is amazing, those pictures and your stories really grabbed me and nudged me in a way I didn't think possible. I commend you for giving us a glimpse of a world we could never imagine. Keep up the good work and by the way....I don't think your garden needs fertilizer....just give it a little bit of time.

Thanks always for the inspiration and congrats on the new member of the family to come!
PermalinkPermalink July 28, 2007 11:49:50
Comment from: Ines [Member] Email
Chad - I do agree that your photo reads "approachable"...but I've also found that updating the photo is important. When people meet me in person and say "you look nothing like the picture", then it's time to retake, and call Roy. I guess it's tougher with women because we change our hair styles often (at least I do).
PermalinkPermalink July 28, 2007 13:02:57
Comment from: Laurie Manny [Visitor] Email · http://http;//www.longbeachrealestatehome.com

I have always loved that picture of you and Rick, still do.  Great post. 

PermalinkPermalink July 29, 2007 02:40:47
Comment from: Ines [Member] Email
Thanks Laurie!! It really shows how getting a professional photographer is key for a business picture.
PermalinkPermalink July 29, 2007 12:14:07
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