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Miamism Blog – Thanks Roy Llera

By: Ines Hegedus-Garcia on November 23, 2011

Happy Thanksgiving to all of our readers, loyal followers and even those competitors that have an eye on us!! 😉  We thought it would be appropriate to re-publish this article with the story about how we started to blog.  Blogging has become a crucial part of our business and the time and effort we dedicate is a direct reflection of our business practice.  The truth is that I can’t even imagine where we would be without our blog.

I want to share an amazing article by Joshua Brown, “The Reformed Broker”, from Backstage Wallstreet, entitled “How Do You Have So Much Time to Blog” … if you blog, this will make you smile.  If you don’t, you will begin to understand.  (Thanks @tcar for sharing it).

And lastly, thanks to for their recognition today, Realtors We Are Thankful For And What They Are Thankful For |® Blog.

How we got into blogging

Lately, I have been asked how I got into blogging and I thought this was an answer that deserved a post.

It was Roy Llera, our family photographer that first mentioned blogging to me in April of 2006.  Roy has been doing our family portraits for years and also does our business shots.  He is local, he is good and it doesn’t hurt that he’s a great guy.

We had done some family shots at the beach and Roy suggested doing some photographs of “Rick & Ines” just in case we decided to use them, heck we were there already, might as well.  When I got the proofs I thought they looked a bit too romantic and not professional enough and asked Roy to do studio pictures as well.  Roy rolled his eyes and made the appointment.


When picking up those stiff studio pix Roy asked (probably not in these exact words but bear with me)

“In your marketing, don’t you want to portray yourselves in those pictures?  Don’t you want people to know what you are about?  Why would it bother you if the picture portrayed you as being happy and in love?”

That was like a big rock had dropped on our heads from above.

Then he asked if we had heard of “blogging” – I said “WHAT??….how do you spell it?”

He explained briefly that blogging was like a daily journal where we could write about our daily business and our involvement in the community, show pictures of Rick coaching little league, The local Heidi Hewes Chapter events, a family moving into their new Miami Shores home.  Where we could be down to earth and show our real human side to our customers.

That’s all it took folks.   I went home and started doing some research…..started putting thoughts on paper, I mean blog…..and less than a year later was born.

I am so grateful to Roy Llera for the idea and for giving me that push to change our marketing and our boring static website.  So go check out Roy Llera’s website and blog,  they are fantastic and he is THE BOMB!

Roy Llera’s studio is located at 11510 NE 2nd Avenue  in Miami and his telephone number is (305) 759-2600

**original article published on July 25th, 2007**

Do you want to buy or sell your Miami Condo or Home? Contact Ines Hegedus-Garcia for Team Miamism. We pride ourselves in top customer service and have become a go-to source for the media when it comes to Miami and Miami Beach real estate market knowledge. And we answer our phone!

Call Ines: 305-206-9366


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