We are being approached with this question constantly – Why didn’t my Miami Beach home sell? The answer comes in 3 parts and as many times as you may have seen and read these answers, you have to be objective and answer the questions honestly. The answers are: Pricing, Condition and Marketing Plain and simple…..ok, [...]

You hear it so much that it’s ingrained in your brain – when selling your Miami Beach home, go neutral – but why? People say I have a gift for color, my mom remembers me as a little girl painting color charts and experimenting with color hues and values instead of drawing stick figures.  I [...]

As I am getting ready to go speak at RETSO again this year and discussing conference topics with colleagues on twitter, I remembered writing this post in March of 2009 which remains so relevant in today’s social space. The changes are drastic in 3 years and technology has come a long way. But the human [...]

Not a typo, you read correctly! Realtor.com’s Top 10 Turnaround Town Report, based on third quarter 2011 data, includes six Florida markets: Miami, Orlando, Fort Myers-Cape Coral, Fort Lauderdale, Sarasota-Bradenton, and Lakeland-Winter Haven. And out of those 6 Florida markets, Miami is number one! Miami, FL: The number one town on the report, Miami has [...]

If you are a Miami seller who knows me and reads miamism, you know I have drilled you over and over on how important it is for your property to show like a model.  You may think I’m exaggerating and may even think that buyers don’t really care if your house is organized or if [...]