Dear Miami Beach home Seller: Do you realize that today's real estate buyer is smart? is educated? and will research your property to death before they even place an offer? Most of you are even aware that almost 90% of buyers start their search on the Internet, so what do you have to do to sell your home? If you are planning to sell, you have to be just as smart as those buyers and you need to do a little homework. Your research should start with Google.
Google the area you live in to see which agents have a strong Internet presence. Those agents that have a strong presence will know how to market your property on-line and will know how to expose your listing to millions of buyers. Example: You want to sell you Miami Shores Home - you should Google "Miami Shores Real Estate", "Miami Shores", "Miami Shores Homes" and any other combination thereof. Take a look at the first 2 (maybe even 3) pages of Google Searches and find out what each one of those Realtors is doing to market their listings. It's not about your Realtor having a website anymore, it's about your Realtor knowing where to place your listing, exposing your property in not only local web-portals, but all over the world. If you are not finding your favorite agent in Google, or the properties they are selling, it may be time to re-examine your "selling strategy". Please remember that although this is a very important part of the equation, once you find that "Googable Realtor" (no that's not a real word), you should also follow home preparation and pricing recommendations.
**originally published June 25th, 2008**